Erika Graffeo

By questioning accepted truths and business as usual, I find springboards for strong ideas. I uncover insights that challenge accepted beliefs and help stir imaginations. Ultimately, encouraging people beyond their comfort level.

Finding themes, creating stories, and making connections. Through on-going dialog, gaps become connected. I build interest and momentum in new ideas by communicating with integrity and imagination. Having done the research, provocative ideas seem rational.

In today’s changing world what seemed astonishing and new a year ago quickly becomes comfortable and unremarkable. I help businesses stay ahead of their consumers.  Answering, “what’s next?” to continually provoke a sense of new.

I'm continually trying to know more, dig deeper. With an innate fascination for the unknown and curiosity for getting to the bottom of things, I use qualitative and quantitive research, business analytics and market data to uncover insights.

Little gets done without good relationships. Founded on deep respect for team members and embracing collaboration, I believe many brains are better than one. Ideas improve when bounced around. People ask for my involvement because they trust me and feel my passion for their business.

Not having a path to follow is no problem. The blank page doesn't faze me. I thrive in environments where things are completely new or never been done before. I enjoy exploring new topics and I'm very comfortable rolling up my sleeves and just figuring things out.