Experience

My career has taken a few turns. Out of college, I started at advertising agencies in LA and then SF. After leaving advertising, I began consulting which eventually turned into Brand Fuel. When offered the opportunity to work as marketing director at the George Lucas Educational Foundation to unite an existing and new brand, I jumped at it. Then, in the early days of Pandora, I created the B2B brand and messaging to monetize the platform. After many years I left and created a new brand of work bags for women, adding entrepreneur to my journey. As I continue establishing GraceTech, I consult with a few esteemed clients.

RESUME

BRAND FUEL

Project Consulting 10+ years

Provide thought leadership for a variety of clients on business strategies, go-to-market strategies, marketing, and communications based on consumer insights and data analytics.

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GRACETECH

Founder | Director of Brand Strategy, Marketing & Design 4+ years

Designed and created prototypes, logo (patented), zipper pull (patented), and prints from initial drawings through manufacturing in China to final product for sale. Also created and designed all brand materials, ongoing marketing and social media. (Concurrent with Brand Fuel)

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PANDORA INTERNET RADIO

Director of Strategic Planning | Director of Marketing | Consultant | 6+ years

Developed the brand identity, marketing plan, messaging, sponsorship opportunities and initial go-to-market strategy for the revenue team. After 4 years of building and leading the B2B marketing team, focused on key strategic business priorities across the organization.

THE GEORGE LUCAS EDUCATIONAL FOUNDATION AND EDUTOPIA

Director of Marketing 2+ years

Developed a long-term plan for business plan integrating two brands- GLEF and Edutopia. Launched Edutopia, a new media platform and consumer magazine focused on raising awareness for education best practices.

GMO/HILL HOLIDAY

Vice President, Senior Brand Planner 2 years

Part of the new business team creating compelling new business pitches. Drove brand direction and consistency in all marketing communications for multiple brands across categories. Conducted in-depth business analysis, fact-finding and research to problem solve and develop consumer-based strategies, products, and services. Supervised six direct reports, trained personnel, and managed internal accountability.

ADVERTISING AGENCIES (EMPLOYED)

TBWA Chiat/Day; Foote, Cone and Belding; The Martin Agency;

Saatchi & Saatchi; Young & Rubicam

OTHER ADVERTISING AGENCIES (CONSULTED)

Butler, Shine, Stern & Partners; DDB; Publicis & Hall Riney; Publicis Dialog; Amazon Advertising; Big Imagination Group; Ground Zero

work experience